Analysis of Strategy Essays

Analysis of Strategy Essays Analysis of Strategy Essay Analysis of Strategy Essay Jim’s Services was started from the emotions of Jim’s heart as apposed to the objectivity of his head. Jim did not adequately analyze and examine the market environment, the target market, the competition, and the market share he planned to enter. Jim used the, â€Å"fallacy of prediction† as his reasoning for starting Jim’s Services. His strategy did not identify all of the elements of the market environment, its activity and how it is driven. Jim did not have a clearly defined mission nor did he conduct an efficient environmental scan of the market. He identified the population size and the changes in that size during changes in season, however he failed to conduct a thorough systematic analysis of the target market and Mr. Bullard’s Services. Mr. Bullard had an established customer base and reputation that gave him a competitive advantage over Jim’s Services. Jim’s Services didn’t offer any distinct capabilities except for the fact that he could be available with little notice. This is only attributed to the fact that he didn’t have a large customer base. Jim failed to efficiently identify all of his strengths and weaknesses and match them with his opportunities and threats. Jim did not reach his broad goal of a $65,000 salary because he did not evaluate his environment, or formulate a specific strategy to reach his goal. Jim devised a broad goal of $65,000, however he failed to identify a specific strategy of how he would reach this goal. If Jim still wants to have Jim’s Services in the Petoskey area than he should differentiate himself from Mr. Bullard by offering services Mr. Bullard does not offer. References: